AI Insights · Timothy · October 2025
Top 5 Social Apps Performance in Nigeria Q3 2025
Explore the performance trends of the top 5 social apps in Nigeria during Q3 2025, highlighting downloads, revenue, and active users across a unified platform.
In the third quarter of 2025, the top social apps in Nigeria showed diverse trends in downloads, revenue, and active users on a unified platform. This analysis, sourced from Sensor Tower, provides a snapshot of their performance.
TikTok - Videos, Shop & LIVE experienced fluctuations in weekly revenue, peaking at around $100K at the start of the quarter and stabilizing around $94K by the end. Downloads varied, reaching a high of approximately 317K in early September, while weekly active users consistently hovered around 19M.
Facebook saw a gradual rise in weekly revenue, culminating at about $13K in late September. Downloads remained robust, starting at nearly 398K and maintaining an average of around 350K towards the quarter’s end. The platform maintained a strong user base with active users averaging above 23M.
Instagram showed a slight decline in revenue over the quarter, with figures around $11K by September. Downloads demonstrated growth, peaking at approximately 192K at the start of September. Active users remained steady, averaging over 10M.
The app Second Number for Call & Text maintained a relatively stable revenue, closing the quarter at about $9.4K. Downloads saw an upward trend mid-quarter, reaching over 13K in early August. Active users fluctuated slightly, ending at around 34K.
Finally, BuzzCast - Live Video Chat App displayed a consistent revenue stream, ending the quarter at approximately $8.2K. Downloads increased notably towards the end of the quarter, reaching nearly 9K. Active users showed a positive trend, growing from 22K to approximately 26K by September’s end.
For more detailed insights and data, visit Sensor Tower.
